London UK: 3rd April 17
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Facebook are desperate to be liked, and this month in an attempt to capture Snapchat users added stories to their main platform after adding similar add-ons earlier to Instagram and then more recently Whatsapp. Each month MOBOPIONIONS will look at whether they are seeing any success.

March data of the most popular apps on mobile devices for under 18’s highlighted the need to fully analyze the data.

Facebook overall was down 1% and Snapchat with all the new publicity was up 3.8%. But when we add gender we discover Female Snapchat, possibly early adopters, moving to Facebook and Male users becoming aware of Snapchat and moving there.

Under 18                Facebook                 Snapchat

Female                     + 8.5%                      – 5.5%

Male                        – 7.3%                      + 10.8%

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Each month MOBOPINIONS tracks the most used apps, providing audience granularity and clarity, from its 165 million mobile respondents across the United States, and 26 million in the United Kingdom from within over 500,000 apps.The resource highlights the need for brands to better understand their audience, and where to reach them. Using Custom Audiences brands can can better understand user beliefs, likes, dislikes and behavior, then add demographics, location and device data, to really analyze how to best reach and influence each segment using Ad DeviceIDs to expand the reach.

MOBOPINIONS mobile survey research platform reaches over 1 billion monthly respondents globally, through thousands of apps on smartphones & tablets. The proprietary platform enables survey researchers and brands to gain opinions and insight from mobile audiences using the apps data to gather location, demographics and device specific information, including the Device Ad ID, which has been used with Facebook, Google and other digital advertiser to reach users displaying similar behavioral attributes.