Brands spent heavily on the Valentines Day advertising to reach interested people, but how accurate was their targeting?

MOBOPINIONS ran a short poll of 759 people in the UK to identify those that would celebrate Valentines Day. The anonymous positive results were then fed into Facebook using their Mobile Ad IDs  and matched with other users who displayed similar characteristics to the sample group in order to identify a more accurate audience to advertise to, the results improved Facebook’s own targeting of over age 18, and Valentines Day by between 82.7% and 96.7%.

The result took into account that 59% planned do celebrate and that:

•  younger respondents under 18 were the least likely to celebrate at only 44%

• 25 to 44 year old’s the most likely at 66%

• 45+ at 59%

The results were collected in 200 mobile apps between the 8th and 11th of February with a 4% margin of error.

MOBOPINIONS has established a reputation for accessing the opinions of mobile users who do not typically answer surveys. They use a unique technology that is based around a proprietary mobile survey research platform, that reaches over 1.8 billion monthly respondents, in 190 countries, within thousands of existing apps on smartphones and tablets. The platform enables survey researchers and brands to gain the opinions of their mobile audiences accurately, quickly, and efficiently, through a cost effective manner, that uses existing app based data.