London UK: 1st May 17
​

From a Survey of 3,727 respondents in the USA and UK the results showed that:

Facebook Stories was tried by 31.5% of Snapchat users in it’s first month.
Of Facebook’s own users 30% are using Snapchat and 56% are now using stories.

Contact [email protected] to learn more and find out how Instagram, and Whatsapp are doing and the location, gender and age effect splits…

###

Each month MOBOPINIONS tracks the most used apps, providing audience granularity and clarity, from its 165 million mobile respondents across the United States, and 26 million in the United Kingdom from within over 500,000 apps.The resource highlights the need for brands to better understand their audience, and where to reach them. Using Custom Audiences brands can can better understand user beliefs, likes, dislikes and behavior, then add demographics, location and device data, to really analyze how to best reach and influence each segment using Ad DeviceIDs to expand the reach.

MOBOPINIONS mobile survey research platform reaches over 1 billion monthly respondents globally, through thousands of apps on smartphones & tablets. The proprietary platform enables survey researchers and brands to gain opinions and insight from mobile audiences using the apps data to gather location, demographics and device specific information, including the Device Ad ID, which has been used with Facebook, Google and other digital advertiser to reach users displaying similar behavioral attributes.